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Bad reputation: America’s Top 20 most-hated companies
A company can live or die by its reputation.
Year after year, the vast majority of familiar companies and brands maintain — or build — their bond with the American consumer by offering dependable products and services and by cultivating a clean image.
Maintaining the public’s confidence is not a foregone conclusion.
A single misstep — such as a price hike or tone-deaf tweet — can be enough to keep corporate public relations departments scrambling.
In other cases, corporate blunders rise above the threshold of an honest mistake.
Public perceptions of an internal scandal, a toxic work environment, lax security, or unethical business practices can be enough to garner disdain from a large segment of American consumers — and in recent months there was no shortage of such revelations in the business world.
Reviewing a range of information, including major news events from the last year, customer survey results from the American Cu
